STOCKISTS
69b BROADWAY MARKET
LONDON E8 4PH
YOUNG BRITISH DESIGNERS
PARTIMI was founded in London by fashion designer Eleanor Dorrien-Smith. Eleanor graduated from Central Saint Martins with a BA in Fashion and Print in June 2008 and she worked for Mary Katrantzou, John Galliano and Eley Kishimoto before setting up PARTIMI.
The first full PARTIMI collection was exhibited in Estethica at London Fashion Week last season and the Spring/Summer 2011 collection, ‘Dieu Bleu’ attracted the attention of Young British Designers, who have a new online store and are supporters of up-and-coming talent. The collection will also be stocked in the new Broadway Market boutique, ‘69b’, which will be launching during London Fashion Week. Two specially commissioned pieces inspired by the collection will also be stocked with the U.S. retailer, Anthropologie in April 2011.
PARTIMI began when Eleanor’s work was spotted at the Central Saint Martins degree show and she was subsequently commissioned to create a capsule collection for Anthropologie. The six piece collection named ‘Newspapers & Plastic Bags’ was then launched in stores across America and online under the brand name PARTIMI which stems from the architectural term, ‘parti’ - being the conceptual starting point of a design project.
Following the launch of the Anthropolgie collection in June 2009 Eleanor decided to develop the brand further and sought advice from the Centre for Sustainable Fashion. Eleanor was drawn to sustainability from a young age with strong influences from both sides of her family: from a wonderfully eccentric ecology-based 60’s hippy sensibility to a ‘more considered’ design approach grounded in architecture and new urbanism. With this background and the newly found support from the Centre for Sustainable Fashion Eleanor threw herself fully into developing PARTIMI and her role within sustainable fashion leading her to win a prize at the Fashioning the Future Awards 2009, hosting a London pop up shop, showing a preview collection during February 2010 Estethica exhibition, speaking alongside notable figures at a sustainability seminar at Central Saint Martins, collaborating with Enviromental Justice Foundation on a t-shirt project, and most recently launching the first full ready-to-wear PARTIMI collection at London Fashion Week last September.